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Having a website that is easily accessible is crucial to overall optimization efforts. Accessibility ensures potential customers and bots are transparently guided across the websites, allowing easy access to all of the website’s content.

+Competitive Analysis

A Competitive Analysis consists of analyzing the types of strategies a competing company has, and this allows us to capitalize on all of our SEO techniques. Moving forward, SEO strategists are able to come up with a combative strategy moving forward.

+OnPage Ranking Factors

OnPage Ranking Factors deal heavily with the user’s experience (UX) of the website. Some principals of OnPage Ranking Factors include many familiar components, such as the content, meta tags, images, URLs, the website navigation, and much more.


Just because a website is accessible does not mean it’s able to be indexed. “Indexability” is the abililty to be itemized by bots and web crawlers so the websites can be found by people using the search engines. Making sure a website is indexable consists of communication directly with search engines and pointing them in the right direction.

+OffPage Ranking Factors

Separate from the websites, your company’s online presence is equally important to SEO, OffPage Ranking Factors invest in the footprint your website has on the internet. Search engines indicate that having a larger footprint on the internet is deemed as engaging and trustworthy, and WRL can help you determine how to accomplish this.

WRL Advertising | 4470 Dressler Rd NW, Canton, OH 44718 | 330.493.8866

60+ Years in Service