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Football spans generations, and the Ralph Hay Campaign spans the capabilities of what WRL can do. In order to give NFL founder Ralph E. Hay a fighting chance for HOF enshrinement, his grandson partnered with WRL to raise public awareness of the man and his accomplishments.
Beginning with thorough historical and marketing research, the team crafted the Ralph Hay story and determined the best avenues to tell it to the appropriate audiences. As an individually-funded campaign, it was paramount that we deliver the right message at the right time in the right way.
Campaign elements included: Social media, web design, specialty print pieces, and ongoing public relations that culminated with Ralph Hay Day, a city holiday event planned and coordinated by WRL. The campaign has taken a national turn in its second year with the establishment of the Ralph Hay Honors for Triumph over Adversity, an honor created in conjunction with the Pro Football Hall of Fame Gold Jacket 5K Series and bestowed upon a race participant who has overcome a significant illness or injury in order to participate. This venture brings our campaign to 5 new states and 7 new cities, with the intention of extending to 16 cities in 2016 and 32 cities in 2017. To learn more about Ralph Hay and the Ralph Hay Honors, visit RalphHayNFL.com.